五一吃瓜官网

Faculty of Business and Information Science
Faculty of Business and Management

五一吃瓜官网 Graduate Business School

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Assistant Professor Dr Nurkhalida Binti Makmor
Research Impact:

Assistant Professor Dr Nurkhalida Binti Makmor

Assistant Professor

Academic Qualifications

DBA
MBA
Bachelor of Business Administration
Diploma in Business Administration

Areas of Interest
Social Media Marketing
Social Commerce
Achievements & Awards

  1. Best Presenter Award, 2018. The 2nd Asia International Multidisciplinary Conference, UTM.“Social Support, Trust and Purchase Intention in Social Commerce Era”.
  2. Best Presenter Award, 2018. The 2nd Asia International Multidisciplinary Conference, UTM“Factors Affecting Intention to Use Online Dating Sites in Malaysia”.
  3. Best Presenter Award 2018. The 22nd Malaysian International Conference Consumer and Family Economics Association (MACFEA), Economy, UiTM. “Social Commerce an Extended Technology Acceptance Model: The mediating Effect of Perceived Ease of Use and Perceived Usefulness”.
  4. Best Presenter Paper Award 2023. The 7th Asia International Multidisciplinary Conference, UTM. ”Impact of Para Social Interaction on Impulsive Buying Through Live-Streaming Shopping Website”.
  5. Competition 5 minutes 5 slides 2023. The 9th Asia International Conference Uni KL & UTM. “The Power of Live-Streaming Commerce Purchase Intention Among Millennials Generations: The Mediating Role of Trust”.

Publications

Publications (past 5 years)
1. Nurkhalida Makmor, Syed Shah Alam, Norzalita Abd Aziz., 2019. Social Commerce an Extended Technology Acceptance Model: The mediating Effect of Perceived Ease of Use and Perceived Usefulness. Malaysia Journal of Consumer and Family Economics 22:119-136
2. Syed Shah Alam, Mohd Fairuz Md Salleh, Mohammad Masukujjaman, Mohammad Emad Al-Shaikh, Nurkhalida Makmor, Zafir Khan Mohamed Makhbul Relationship between Entrepreneurial Orientation and Business Performance among Malay- Owned SMEs in Malaysia: A PLS Analysis, Sustainability 2022, 14(10), 6308.
3. Nurkhalida Makmor, Syed Shah Alam, Momahhad Masukujjaman, Zafir Khan Mohamed Makhbul, Mohd Helmi Ali, Abdullah Al Mamun, Integrating The Social Support Theory and Technology Acceptance Model of Social Commerce Websites, Journal of Economics32(2) (2023). ISSN-e: 2255-5951
4. Nurkhalida Makmor, Zalena Mohd, Khalilah Abd Hafiz, Husna Hamzah: Impact of Social Support, TAM Constructs and Consumers Purchase Intentions in Social Commerce Platforms: The Pathway to Post COVID-19 (2023): doi: 10.54517/esp.v9i3.1960
5. Nurkhalida Makmor, Khalilah Abd Hafiz, Aimi Anuar, Fahimi Sofian: Impact of Para- Social Interaction on Impulsive Buying Through Live-Streaming Shopping Website (2024): doi: 10.54517/esp.v9i5.2089
6. Nurkhalida Makmor, Khalilah Abd Hafiz, Zalena Mohd, Integration of Social Media Marketing in TAM Model in SME Landscape. Published WOS (2024)
7. Siti Hajar, Nurkhalida Makmor To buy or not to buy factors affecting e-commerce intention after endemic covid-19. 2024, 22(2): 17431-17447: doi:10.org/10.57239/PJLSS-2024-22.2.001270. 
8. Siti Hajar, Khalilah Hafiz, Sakinah Shukri, Nurkhalida Makmor, A proposed model of electric vehicles user acceptance in developing countries: mediating role of technophilia, Global Business & Management Research 16, 2024.
9. Yang Jie, Nurkhalida Makmor, Research on analytical customer relationship management in China: knowledge map analysis based in Citespace. Edelweiss Applied Science and technology 8(4) 1822-1840, 2024
10. Yang Jie, Nurkhalida Makmor, The influence of corporate social responsibility and customer retention om customer relationship management performance with the mediating effect of customer trust in SMEs, Journal of Ecohumanism 3(4), 3186-3200, 2024
11. Huang Yi, Nurkhalida Makmor, Research progress analysis of live streaming commerce based on citespace, Heliyon 10 (16), 2024
12. Nurkhalida Makmor, Zalena mohd, The power of Live-streaming commerce purchase intention among millennials generations: the mediating role of trust, Pakistan journal of life and social science, 22(2):2980-2993 (2024)